STORIES THAT
DRIVE RESULTS.
9+ years building content strategy, video programs, and social media ecosystems for a national automotive e-commerce brand — powered by data, creativity, and AI.
CONTENT THAT
CONVERTS.
STORIES THAT
STICK.
I'm a Content Marketing Manager with over 9 years of experience building organic social, YouTube, paid content, and influencer marketing programs for the automotive industry.
Strategically and creatively support a paid META program generating over $10MM in annual revenue, while owning content strategy that drives engagement, traffic, and sales across every major social platform.
I blend creative storytelling with data-driven decision making — and I'm always looking for the edge that technology, including AI, can give to modern marketing.
BUILT TO PERFORM.
ENGINEERED TO GROW.
From strategy to production to analytics — I own the full content lifecycle for one of the most recognized names in automotive e-commerce.
Content Strategy & Social Media
Led organic content strategy across Facebook, Instagram, TikTok, and YouTube, driving over 1 million net-new followers through a data-driven approach. Implemented a scalable content repurposing system that improved consistency, increased engagement, and accelerated audience growth.
Paid Social & Performance Marketing
Produce and optimize paid social and YouTube creative, collaborating closely with performance marketing teams to scale winning concepts. Leverage data-driven creative strategies by regularly analyzing account performance, identifying winning trends, and iterating on high-impact concepts to improve ROAS and drive scalable growth.
Influencer Marketing Program
Launched and scaled an influencer marketing program from the ground up, growing to 75+ creators across automotive and lifestyle verticals. Program drives over $500K in annual revenue through strategic partnerships.
Analytics & Data-Driven Decisions
Analyze content performance, platform trends, and audience behavior to guide creative direction and testing roadmaps. Weekly reporting on sessions, sales, and conversions using Google Analytics, platform-native tools and self-built dashboards using the latest AI technology.
VIDEO PRODUCTION & DIRECTION
Developed, produced, and delivered video content for a YouTube channel with 560,000+ subscribers, while shaping content strategy to improve engagement and re-activate the audience. From scripting through post-production, I lead and manage two full-time video producers. Additionally, I integrate Eastwood University (on-demand training) into the content ecosystem — leveraging YouTube to drive awareness, support paid media efforts, and generate revenue through educational products.
FEATURED
WORK.
A cross-section of long-form production, paid social creative, and AI-generated ad imagery — built to perform across every platform.
Full-production automotive content — scripted, directed, and produced end-to-end.
In-depth tutorial format — combining education with brand storytelling.
A fun one to write and direct. Proof that automotive content doesn't have to be dry.
All long-form content is produced end-to-end — concept, scripting, on-camera direction, post-production, and YouTube optimization. Channel currently at 560,000+ subscribers.
THE AI EDGE
IN MARKETING.
Modern marketing moves fast. I stay ahead by integrating AI tools into every stage of the content lifecycle — from ideation to creation to optimization.
AI-Assisted Content Creation
Leverage AI writing and ideation tools to accelerate content production — from social captions and video scripts to campaign briefs, SEO-optimized copy and even ad image generation without losing brand voice.
Predictive Performance Analysis
Use AI-powered analytics platforms to identify content trends, predict audience behavior, and surface winning creative patterns before investing in paid amplification.
Automated Content Repurposing
Integrate AI-assisted workflows that transform long-form video content into short-form clips, organic social posts, and paid social content — maximizing every production dollar.
Influencer & Audience Intelligence
Apply AI-driven tools to identify high-fit creator partners, analyze audience overlap, and optimize influencer campaign targeting for maximum ROI.
Creative Testing at Scale
Use AI to rapidly generate and test creative variations — headlines, thumbnails, hooks — enabling data-driven optimization cycles that traditional workflows can't match.
Marketing Automation Workflows
Implement AI-powered automation across content creation and performance reporting to free up creative bandwidth for high-impact work.
"AI doesn't replace the creative instinct — it amplifies it. The marketers who win are the ones who know how to use these tools to move faster, test smarter, and tell better stories."
LET'S BUILD
SOMETHING GREAT.
Whether you're looking for a content marketing leader, a strategic collaborator, or want to discuss how AI is reshaping modern marketing — I'd love to connect.
READY TO DRIVE YOUR CONTENT FORWARD?
I bring 9+ years of proven results in automotive e-commerce content, a data-driven mindset, and a genuine passion for using emerging technology to build marketing programs that perform.